Conversion Rate Optimisation

Conversion Rate Optimisation Explained

Unless you are experienced in the world of digital marketing, you may be asking yourself, what in the world is Conversion Rate Optimisation?

What is Conversion Rate Optimisation?

Conversion rate optimization is the process of increasing not only the number of visitors to a website, but increasing conversions within a website as well. It’s a process that involves many facets of digital marketing.

Essentially, conversion rate optimisation is the process of optimizing your website, landing pages, and online advertisements to increase your conversions. Whether you are hoping to increase sales on your site, expand your email list, or increase the number of visitors to your site, conversion rate optimisation is a part of the process.

How this is achieved

Review & Audit

First perform an overall audit of your site. During this process you are looking at your current level of performance. Specifically, examining what are your strong suits and which areas you need a little work. There are many areas of an audit from technical to content related and many tools out there that can help.

Goal Setup & Tracking

After determining your current performance, then develop achievable and measurable goals. Examples of these can be:

  • Making a Online Purchase
  • Signing up to a newsletter
  • Making contact through a contact form
  • There are ways to even track if someone called your phone number they got from the website

Testing & Targeting

From there, begin to put our plan into action. During this stage of the process test out a variety of traceable initiatives. There are tools that can help but they do sometimes need the help of your developer.

More information

If you would like more information conversion rate optimisation please contact us.